Industry expo booth, day 2

Event recap

On Thursday, May 14, 2026, our team staffed Industry expo booth, day 2 at Example Convention Center, Hall C, Las Vegas with 4 brand ambassadors on site. Together they logged 1,480 booth visits, held 820 real conversations, gave 260 demos, captured 415 leads with consent, and booked 58 meetings. The team averaged 10 leads per staff hour, and cost per lead came in at $15.42.

Booth visits

1,480

123% of 1,200 goal

Conversations

820

Demos given

260

108% of 240 goal

Leads captured

415

119% of 350 goal

From reach to results

Booth visits1,480

Conversations820 · 55% of prior

Demos given260 · 32% of prior

Meetings booked58 · 22% of prior

Against goals

Booth visits1,480 of 1,200 goal · 123%

Demos given260 of 240 goal · 108%

Leads captured415 of 350 goal · 119%

Meetings booked58 of 50 goal · 116%

Efficiency

Lead capture rate

51%

Demo rate

18%

Meeting rate

3.9%

Conversations per staff hour

Leads per staff hour

Cost per conversation

$7.80

Highlights

Booth visits: 1,480, 123% of the 1,200 goal.
Leads captured: 415, 119% of the 350 goal.
Lead capture rate: 51%.
Scheduled demos at the top of each hour gave the booth a rhythm.
Badge scans were captured with consent notes.

On the ground

What worked

Scheduled demos at the top of each hour gave the booth a rhythm.
Badge scans were captured with consent notes.

What we would tune next time

Print larger signage for the demo times.

Staffed by

Maya O. Team leadJordan P. Brand ambassadorSam W. Brand ambassadorRiley O. Brand ambassador

Trade show booth recap