Cold brew sampling weekend
On Saturday, June 13, 2026, our team sampled Cold brew sampling weekend at Example Market, Highlands, Denver with 4 brand ambassadors on site. Together they reached 2,400 people, held 980 real conversations, served 1,320 samples, captured 312 leads with consent, and sold 188 units. 41% of people reached stopped to talk, and the team averaged 9.8 leads per staff hour, and cost per lead came in at $10.26.
From reach to results
Against goals
Efficiency
Highlights
- Leads captured: 312, 125% of the 250 goal.
- People reached: 2,400, 120% of the 2,000 goal.
- Engagement rate: 41%.
- Sample cups went faster once we put the tasting card beside the cup.
- The shaded corner kept product cold through the afternoon.
On the ground
What worked
- Sample cups went faster once we put the tasting card beside the cup.
- The shaded corner kept product cold through the afternoon.
- Team lead rotated stations hourly to keep energy up.
What we would tune next time
- Add a second sign-up tablet before noon, the line backed up twice.