Cold brew sampling weekend

Event recap

On Saturday, June 13, 2026, our team sampled Cold brew sampling weekend at Example Market, Highlands, Denver with 4 brand ambassadors on site. Together they reached 2,400 people, held 980 real conversations, served 1,320 samples, captured 312 leads with consent, and sold 188 units. 41% of people reached stopped to talk, and the team averaged 9.8 leads per staff hour, and cost per lead came in at $10.26.

People reached

2,400

120% of 2,000 goal

Conversations

980

Samples served

1,320

110% of 1,200 goal

Leads captured

312

125% of 250 goal

From reach to results

People reached2,400

Conversations980 · 41% of prior

Samples served1,320 · 135% of prior

Leads captured312 · 24% of prior

Against goals

People reached2,400 of 2,000 goal · 120%

Samples served1,320 of 1,200 goal · 110%

Leads captured312 of 250 goal · 125%

Efficiency

Engagement rate

41%

Samples per conversation

135%

Lead capture rate

32%

Conversion to sale

19%

Conversations per staff hour

Samples per staff hour

Highlights

Leads captured: 312, 125% of the 250 goal.
People reached: 2,400, 120% of the 2,000 goal.
Engagement rate: 41%.
Sample cups went faster once we put the tasting card beside the cup.
The shaded corner kept product cold through the afternoon.

On the ground

What worked

Sample cups went faster once we put the tasting card beside the cup.
The shaded corner kept product cold through the afternoon.
Team lead rotated stations hourly to keep energy up.

What we would tune next time

Add a second sign-up tablet before noon, the line backed up twice.

Staffed by

Maya O. Team leadJordan P. Brand ambassadorSam W. Brand ambassadorRiley O. Brand ambassador

Product sampling recap