Summer music festival booth

Event recap

On Saturday, August 8, 2026, our team activated Summer music festival booth at Example Amphitheater lawn, Morrison with 8 brand ambassadors on site. Together they reached 14,000 people, logged 5,200 booth visits, held 3,100 real conversations, served 4,100 samples, and captured 980 leads with consent. 22% of people reached stopped to talk, and the team averaged 10 leads per staff hour, and cost per lead came in at $12.04.

People reached

14,000

Booth visits

5,200

104% of 5,000 goal

Conversations

3,100

Samples served

4,100

From reach to results

People reached14,000

Booth visits5,200 · 37% of prior

Conversations3,100 · 60% of prior

Leads captured980 · 32% of prior

Against goals

Booth visits5,200 of 5,000 goal · 104%

Leads captured980 of 900 goal · 109%

Efficiency

Engagement rate

22%

Samples per conversation

132%

Lead capture rate

32%

Conversations per staff hour

Samples per staff hour

Leads per staff hour

Highlights

Leads captured: 980, 109% of the 900 goal.
Booth visits: 5,200, 104% of the 5,000 goal.
Engagement rate: 22%.
Sunset hours doubled booth traffic.
The prize wheel pulled people in from the main walkway.

On the ground

What worked

Sunset hours doubled booth traffic.
The prize wheel pulled people in from the main walkway.

What we would tune next time

Bring a second cooler runner for the evening rush.

Staffed by

Maya O. Team leadJordan P. Brand ambassadorSam W. Brand ambassadorRiley O. Brand ambassadorCasey L. Brand ambassadorDevon R. Brand ambassadorAlex M. Brand ambassadorTaylor B. Brand ambassador

Festival and fair recap