Fall flavors pop-up

Event recap

On Saturday, September 19, 2026, our team hosted Fall flavors pop-up at Pearl Street storefront, Boulder with 5 brand ambassadors on site. Together they reached 3,100 people, held 1,250 real conversations, captured 410 leads with consent, and sold 640 units. 40% of people reached stopped to talk, and the team averaged 6.8 leads per staff hour, and cost per lead came in at $19.02.

People reached

3,100

Conversations

1,250

125% of 1,000 goal

Leads captured

410

117% of 350 goal

Units sold

640

128% of 500 goal

From reach to results

People reached3,100

Conversations1,250 · 40% of prior

Leads captured410 · 33% of prior

Units sold640 · 156% of prior

Against goals

Conversations1,250 of 1,000 goal · 125%

Leads captured410 of 350 goal · 117%

Units sold640 of 500 goal · 128%

Efficiency

Engagement rate

40%

Lead capture rate

33%

Conversion to sale

51%

Conversations per staff hour

Leads per staff hour

6.8

Cost per conversation

$6.24

Highlights

Units sold: 640, 128% of the 500 goal.
Conversations: 1,250, 125% of the 1,000 goal.
Engagement rate: 40%.
The photo wall drove most of the social posts.
Guests who tried a flavor flight bought at twice the rate.

On the ground

What worked

The photo wall drove most of the social posts.
Guests who tried a flavor flight bought at twice the rate.

What we would tune next time

Open at 10 instead of noon, the morning walk-by traffic was strong.

Staffed by

Maya O. Team leadJordan P. Brand ambassadorSam W. Brand ambassadorRiley O. Brand ambassadorCasey L. Brand ambassador

Pop-up activation recap