Weekend in-store demo series

Event recap

On Saturday, October 3, 2026, our team demoed Weekend in-store demo series at Example Grocer, 6 stores, Fort Collins with 6 brand ambassadors on site. Together they reached 3,800 people, held 1,540 real conversations, served 1,210 samples, gave 1,210 demos, sold 905 units, and saw 310 offers redeemed. 41% of people reached stopped to talk, and the team averaged 32 conversations per staff hour.

People reached

3,800

Conversations

1,540

Demos given

1,210

Samples served

1,210

From reach to results

People reached3,800

Conversations1,540 · 41% of prior

Samples served1,210 · 79% of prior

Units sold905 · 75% of prior

Against goals

Units sold905 of 800 goal · 113%

Efficiency

Engagement rate

41%

Samples per conversation

79%

Conversion to sale

59%

Conversations per staff hour

Samples per staff hour

Cost per conversation

$2.86

Highlights

Units sold: 905, 113% of the 800 goal.
Engagement rate: 41%.
Placing the product on an end cap next to the demo lifted units sold.
Store managers gave us prime spots on Saturday.

On the ground

What worked

Placing the product on an end cap next to the demo lifted units sold.
Store managers gave us prime spots on Saturday.

What we would tune next time

Confirm table space with each store a week ahead.

Staffed by

Maya O. Team leadJordan P. Brand ambassadorSam W. Brand ambassadorRiley O. Brand ambassadorCasey L. Brand ambassadorDevon R. Brand ambassador

In-store demo recap